The idea for your niche website is up to you. Complete control over your website is what makes the internet and online business so exciting. It is also what makes success in online business so difficult. A search for inexpensive watch websites gets me 19.3 million results in 0.52 seconds on Google. Almost nobody will get past the first page of results on Google when searching for a website about inexpensive watches.
If you want to be successful online you need to be on the right page. The first page.
It is not as difficult as you think
People are the same the world over. Most want to have a roof over their heads, some money in the bank and food in their bellies. Many dream of more and go out and get it, but many are content.
It is the same on the internet. People are basically the same. Whatever your niche idea is, it is certain that there are many people out there who are looking for information about your niche.
The trick is to get them to stay on your website and read what you have to offer them. Engage your audience, ask them questions, encourage comments. Get them to like being on your site for the information you provide and the experience of being there. Nobody wants to read everything anymore. People want to be engaged in whatever they choose to do.
Decide on a Topic that interests you
It is better if you have a topic that you are interested in. If you are not sure make a list of things that you like and don’t like and narrow down until you have one item left. It does not matter if you know a lot or a little about the subject, as long as you are interested enough to keep learning about it.
Once you have your niche narrowed down, you can begin research. The same way as you research anything else. Google, Bing, Yahoo it and learn as much as you can about your chosen niche. Put things about your niche into categories that you can then use as topics to write articles about.
Use videos, pictures, cartoons, quotes, anything that you can to engage your readers so they are interested in what you have to say. This is what will encourage them to stay on your site and tell their friends and family. Eventually you will gain trust and they will not only take advice from you they will buy things from you.
Videos
Videos are a great way to engage your online viewers. Most people will spend a few minutes watching a video, where they might not have spent those few minutes reading content. Videos are so much easier. No thought required. Everyone can watch a video for a few minutes. Even you – see.
Pictures that compel
Pictures are one of the easiest ways to engage your audience. Inspire them, motivate them inform them. These are the things that we are all yearning for when we go online. We want a break from our daily lives and a chance to escape even if only for a few moments. Everybody knows that life will still be there waiting when we get back, but for those few moments we can forget and soar above the rest.
A Niche not worth having
Here is where we get down to the nitty gritty of your niche. Inexpensive watches – gave us over 19 million results on Google. This is what the first page of Google looks like: You can see that several websites have managed to get a place on the first page. If you are looking for an inexpensive watch then most likely you will click one of these websites to do your research.
All of these websites started out small and then built themselves up until they are now occupying the first page on Google or Bing, or Yahoo.
This allows them to dominate their niche. It takes time and effort and a lot of content to get to the first page on Google or any other search engine. You must provide value to your viewer.
Google is in the information business they rank websites according to what value is provided. They match what is searched for with the website that they feel will provide the best value for their customer. Google, Bing, Yahoo etc. are all in business and competetion with each other, they will attempt to provide the best possible answer to any question.
To reach the first page you need to be an authority on inexpensive watches. People must trust your information and be willing to spend time on your website reading what you have to say.
Google monitors the amount of time people spend on each website after they click it. If people click and then leave Google notices and they downgrade the website in their search rankings.
A Niche within a Niche
This is where you want to be, a small market within a much larger market. An area where people are searching for something specific within a much larger field.
Inexpensive copper mechanical watches gives us 215,000 results.
Now we are getting somewhere. This is a manageable number. Dedicate your website to inexpensive copper mechanical watches and you have an opportunity to get to the first page here. The competition is low, there are not many people talking about inexpensive copper watches.
You can use focus on this niche, and review watches in the genre. Other watches will still be allowed on your website, but by focusing here you can get ranked faster.
Bring people to your website with your knowledge of inexpensive copper watches, build trust with them about the subject. As they gain trust, they will listen to you when you make recommendations about other watches in the inexpensive category.
Two of the top rankings in this category are from Amazon. On your website once you have an affiliate link for Amazon you can send people there. Once they click to Amazon from your website anything that they purchase from Amazon will generate an affiliate sale for you.
Conclusion
Trust is what you are trying to achieve on your website. The trust of your readers that what you have to say is valuable to them and that they are willing to spend their time learning from you. Once you have gained trust, you will gain sales, as people who trust you will be happy to take advice on products and or services that you recommend.
Trust is not easy to gain and is very easy to lose.
I want to thank you for staying with me until now. Please leave me a comment and a or a suggestion.